The Willow River Way At Willow River Senior Living, we promote the highest quality of care for people with Alzheimer’s and dementia by providing every incentive to celebrate life and find purpose in each day. Our Mission Willow River Senior Living helps people living with Alzheimer’s and dementia thrive, through small, close-knit communities where every team member is a caregiver. Our Philosophy Together, we THRIVE. Together, we find purpose in each day. Our THRIVE Approach to Memory Care Our approach to memory care helps residents and their families THRIVE. Based upon world-renowned expert Teepa Snow’s Positive Approach® to memory care, our memory care puts relationships first. All of our caregivers are trained in the Positive Approach to Care, which nourishes relationships based upon authenticity, empowerment, compassion, and curiosity.